About the campaign: The Institute of Wellbeing is working in partnership with the Department of Education (DfE) and the Department for Culture, Media & Sport (DCMS) on a nationwide initiative, that supports parents in creating a positive home learning environment to improve language and literacy skills in children aged 0-5 years.
Covid-19 has pushed families even more into hardship in London with furlough, redundancies and lockdown restrictions. Through this collaboration, we will help the campaign messages reach parents of children who fall into this category, and offer an added layer of early intervention and support.
About Hungry Little Minds
The Hungry Little Minds (HLM) campaign is being delivered by the Institute of Wellbeing nationally. HLM has also worked with Croydon, using a Place-Base Working model to bring the HLM to life in local communities and explore what works to reach parents on the ground.
We have recently received 250 educational goodie bags, to help create a great home learning environment, and will use the upcoming Easter Holiday to distribute them to our service users, local children's centre, and Selby Food Hub. Additional nutritious food will be added in the bags as well as simple and culturally balanced recipes. You can find out more about the content of the goodie bag by watching this video produced by the Institute for Wellbeing.
We have already engaged with Pembury Children's Centre, Welbourne children's centre, Broadwater Farm children's centre and the Tottenham Food Bank.
Moussa Amine Sylla our Community organiser says:
“we know that Covid-19 has pushed families even more into hardship in London with furlough, redundancies and lockdown restrictions. Out of a population of approximately 67 million - 14.5 million were in poverty before the pandemic and 120,000 were children.
Promoting HLM through the Selby Food Hub, Tottenham will help the campaign messages reach into the homes of parents and offer an added layer of early intervention and support.”
You can find out more about the Institute of Wellbeing and HLM on their website!